Get to know us

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Get to know us

Transforming shopping into an experience.

Our Story

We know that there’s a story behind every product. We have been into business for nearly two decades. We have provided goods and services to clients around the globe and have created a positive business reputation.

PARRISA The Designer’s Elegance emerged from the cultural city of Lahore, Pakistan. Lahore is a city known for it’s cultural heritage, exotic food, hospitable citizens and their traditional royal wardrobes. This city provided the opportunities to launch PARRISA as a new fashion label. It soon found it’s way into the most fashion oriented markets of Lahore such as, Fortress Stadium, Defence Y-Block, Pace, Liberty Market and Empire Centre in Gulberg III. Our fashion items depicted unmatched quality in combinations of designs and fabrics; tailored in the simplest of modes. Our styles adapted and adhered to in designing Men’s and Women’s formal & casual shirts, uppers, body-liners, short-shirts and kurtas, Punjabi Suits / Shalwar Kameez, one’s that could be worn by every fashion conscious individual.

PARRISA The Designer’s Elegance developed into PARRISA 21 Shopping Mall as we moved global and had a wider variety of products and services. In 2006, we launched this site in the United Kingdom. Our Website domain is registered in the United Kingdom (2006 till date). Our parent Company Maximus Plus is registered with SSM as an e-learning and e-commerce business (SSM Registration Number: JM0689869)

Our Official Brands include:

  • PARRISA 21
  • XTREME 17
  • Maximus+
  • The Urban Gift Shop

[1] Our Staff

[a] Website Designer / Admin

My name is Zeeshan. My friends call me Zee. I am a keen lover of fashion & style, elegance and sophistication. I am a devoted Christian and have learned to apply it’s values in both my personal and professional life. I came up with the idea of starting up my own fashion label in 2001, right after I completed my MBA from LSE (Lahore School of Economics), Pakistan. I am a typical ‘Lahoree munda‘ (A guy from Lahore) and am in love with my cultural heritage, exotic food, Bhangra music and traditional excellence in fashion and style.

I initiated this website in 2005 during my 3 years stay in the United Kingdom. I then moved to Malaysia and applied all my knowledge and skills into building this website, along-with another educational website I have been in love with fashion for years and my aim with the launch of this website is to create a Fashion Mall with exclusive items for those who desire the ultimate in fashion and style. I am somebody who is very critical about quality. Therefore, with the launch of this site I have continued to maintain my strong commitment in providing the highest quality items to my customers.

My Design Philosophy: “Fashion is Art! It is harnessed  creativity that reflects our life style. Fashion is believed to be short lived since it fades away with the passage of time revealing the elegance of its exquisiteness and splendour in its entirety. In its span of subsistence, fashion is similar to the fragrance of flowers as it exposes and develops the magnificence of its creation.”

My inclination towards fashion is a natural transition since I feel this as an inborn talent that I discovered in 2001. Having, had a successful launch of PARRISA in Lahore, Pakistan in 2001, I managed to display my shirts in the most fashion oriented markets of Lahore. Fashion shoots for PARRISA had been a vital part of leading fashion magazines in Pakistan. With a positive response from both local and international clientele, I took a a step further towards the global market.

“My aim with the launch of PARRISA 21 is to maintain a traditional excellence in creating exclusive range of outfits for the sophisticated niche. Following Western styles blended with a touch of the East, I  cover a wide range of the fashion-seeking segment, in such a way so as to produce the right design; one that is self explanatory, ravishing and stunning at the same time.”

For those who desire the ultimate!

“Do not give up, if you have the drive and passion for success. If you stay persistent you will certainly touch the skies up above.” By Junoon

“Hai jazba, junoon to himat na haar. Justujo jo karey woh choey asmaan.” Junoon.

According to the Theory of Knowledge, knowing yourself is very important. Cultural influences play a vital role in defining who we are. Although I have lived my life out of my country for more than a decade, yet I still have love and passion for my cultural values and heritage. My cultural values define me who I am.

This next video is a tribute to the greatest legend of my country, Ustad Nuserat Fateh Ali Khan. Hats off to him for creating a legacy that has made it’s way in the International arena and is cherished even till this date.

Our Philosophy

Our mission is to serve others by putting our customers first while providing quality products with integrity and personal touch.

Why choose our website?

Welcome to PARRISA 21 Fashion Mall! This is an amazing opportunity to get to know us for a long-term business relationship.

PARRISA 21 is a one stop contemporary men’s and women’s boutique set to inspire the mindset of the confident, captivating, and charismatic generation of today with an immaculate eye for fashion and style.

Launched in 2001, PARRISA 21 strives to deliver you with all the latest trends and even better prices! We are always working to give you the best customer service, quick check out process, and fast shipping times. Most importantly, we hope you love the clothes you receive! We value your feedback and would love to hear from you!

We have successfully launched numerous brands besides PARRISA 21 Outfits. Our most popular brands are Maximus+ outfits and XTREME 17 Outfits. Our brands offer an array of high-end men’s and women’s designer outfits. Skilled and knowledgeable staff are readily available to address each individuals styling wants and needs with top-notch service to ensure an exceptional and enjoyable online shopping experience.

Please browse through our leather and gift items, priced at the most competitive prices. Having a passion in IT (Information Technology) along-with fashion, we have placed several downloadable products on this site. Download our digital products immediately upon payment.

Buy online with convenience and security. Our online shop is integrated with secured plugins to ensure your personal details are kept secured at all times.

Contact +60177527779 for details. Send an email to


Our focus is on building a business for the long haul. We’ve worked to create a sustainable business in all its aspects. We attempt to minimize our environmental impact, working with our team members to use sustainable or recycled materials whenever possible, choosing environmentally friendlier packing materials. We’re building relationships with non-profit organizations and aim to support children’s education in under-developed countries. We try to never lose sight of an inverted pyramid business model, meaning that the needs of the people closest to our customers, our customer service team, come first.

Our Vision Statement

Bringing out that elegance in you!

“PARRISA” / Pari sa is a Persian word which means “One with Angelic features.” The number “7” represents perfection. At PARRISA 21 it is tripled 7×3.

Our Core Values

Personal touch





Serve others


21: 7×3 = Perfection tripled.

We hope you will be thrilled with every aspect of your shopping experience on our website.

Thank you.

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